Professional Daydreamer

Powered by curiosity, oat lattes, and late-night gaming sessions.

Hi! I’m Sara ✨.

A senior creative, writer, and social media manager who believes in big ideas, strategic thinking, and obsessing over craft.

This all started when I started a YouTube channel back in 2009.

Since then, I’ve jumped backwards out of a plane for the shot, tripped over Gareth Bale’s right foot, gone viral far too many times to count and placed in the Top 300 EU players at an official competitive Pokémon tournament.

I cut my teeth in social production, learning how to connect with culture, smash KPIs and sell at speed. 

Agency life taught me to think strategically, dream up world-changing concepts, and make ads that don’t feel like ads.

Freelancing taught me how to celebrate the niche, obsess over passion and make the impossible possible. And how to do my taxes. ​​

okay but why hire a ‘gaming expert’ that’s not a real job??

i’ll take ‘things heard over the christmas dinner table from family’ for 500.

So, you’ve heard gaming is the Thing™️ now. The cheat code to Gen Z hearts (and wallets). You know it’s where your brand needs to be playing.

You’ve probably tried CoD once. Got battered in FIFA by your mates, and I know you weren’t even trying that hard. But do you get it? Not just the surface-level RGB lights and Subway Surfer brainrot cutdowns. The language, pace. The in-jokes and psychology. Gaming isn’t hard to break into, but it is an invite-only server.

Now let’s say you want someone who can get you in. Who can dream up award-winning concepts, write the dang thang, pitch the deck, direct/edit the video. Make it feel cool. Make it feel human. Win an award or 2 (or 3?).

Oh, and do ALL that within budget.

Where are you finding that person?… 👀

please

i’m a starrrrr

  • Director + DoP on From Salford With Soup, a 7-minute documentary that followed a 7-year-old girl on a mission to feed the homeless community in Manchester.

  • Producer + camera on ‘A Man Who Makes Things’.

    A biopic of Jonathan Harmond - an inventor and craftsman - told through the eyes of the toy robots he makes.

  • ETTG won the Sport Industry Group’s Agency of the Year for our work across Nike, Snipes and New Balance.

  • Qualified in sustainable production practices and a consultant in environmental sustainability for the screen industries.

  • Committed to fighting for equality in gaming and esports spaces.

  • Focused on using games to support low-income areas

  • Qualified mental health first aider and community manager, focused on advocating for the wellbeing of those working in the video game industry.

Got a brief?

yipppppppiiiii! Drop us a line and let’s grab a coffee. Or, if you’d rather reach out to me direct, find me here: saraheritage1997@gmail.com

thing i’m playing when no brief :(((

I’m a sucker for a classic JRPG, which started way back with Dragon Quest for the Nintendo DS. I adore the art direction for OT2, and with such nice QoL upgrades from 1, it’s a solid 9/10 in my eyes.